Free One Page Marketing Plan Template

About the marketing plan template

It’s essential that every business has a Marketing Plan, even a simple one-page marketing plan is a great start. Strategy State has taken the hassle out of the planning process by creating a simple to use marketing plan template that anyone can use.

This marketing plan template is built for businesses at any stage or size. It’s simple yet effective and only takes around 20 minutes to fill out. We have removed all the complicated business jargon to make it as easy as possible.

We all know that business is challenging, and it's no secret that many companies struggle or even fail and go under at times. The main reason is mainly due to a lack of cash-flow, sales, planning and execution. All of which can be helped with marketing.

By having a marketing plan in place, you greatly increase the chances of success. Marketing plans help you discover key things about your competitors, how you will brand your products or services, what sets you apart from the competition, how you will execute your plan, and how to plan your marketing tactics.

The marketing planning process is also a significant first step in developing your monthly reporting. It will help you outline what marketing initiatives need to be actioned each month to ensure success. From this, you can easily develop KPIs (Key Performance Indicators) that will drive your business forward.

What should be included in a marketing plan?

Our marketing plan template covers all the essential areas.

These include:

Marketing initiatives, goals, metrics, Target Market, Competitive Analysis, Marketing Research, SWOT Analysis Product, Price, Promotion, People, Process / Distribution, Service Strategy, Marketing Channels/Platforms and Budget.

With our marketing plan template, you can easily update it as your business develops over time. If one thing is true about business, we know that it is always changing. You may want to evaluate your marketing plan every three months to remind yourself what you should be focusing on.

This free marketing plan template works great when developing a business after it has been fully evaluated using Strategy State’s Business Evaluation Tool.

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Free Marketing Plan Template